Brand Stories

CHALI was founded in August 2013 and is headquartered in Guangzhou. CHALI is a high-end tea brand and also a professional tea service provider in China. The original leaf triangle tea bag is the hero product.


With its full channel marketing strategy, CHALI has established strong brand awareness and influence power in marekt . It’s now becoming a benchmark for China's tea new retail industry.

In addition to the know-hows of tea manufacturing such as blending, grading and deep processing, CHALI has also been equipped with a sound supply chain system of high-quality raw materials. With the joint efforts from Guangdong Academy of Agricultural Sciences, CHALI CFDS assessment system as well as CHALI research center were set up to discover and establish national standard for teabag industry.

After two rounds of raise founding, which were led by famous venture capital firms including Guangdong Cultural Investment Management Co.,Ltd., JD Qianshu Finance, and Ginkgo Capital, etc., CHALI is currently valued at RMB500 million. The investment underscores the recent wide recognition from industry of Chali’s significant achievement for its innovate business model. 

Besides online and offline selling, ChaLi also provides various mixing choices and new-style tea drinks which are made with quality extracted whole leaves at retail experience center. It brings consumers a novel way to drink traditional tea. The retail experience center not only advocates a healthy and simple lifestyle but also gives consumers brand-new sensational experience.

Brand History

  • 2013 Founded

  • 2014 Brand Concept 7103 Established

  • 2014.5 Tmall Flagship Store On-line

  • 2014.5 Vice Chairman of Guangzhou Electronic Commerce Industry Association

  • 2014.12 2014 MCA Award of Most Valuable Investment Brand

  • 2015.5 A Ten-million investment raised from Guangdong Cultural Investment Management Co.,Ltd.

  • 2015.8 Brand Upgrade

  • 2015.10 I AM US CHALI New Products Launch Event

  • 2016.7 1st Store Opening: Guangzhou Book Center Store

  • 2017.10 Shenzhen Rainbow Shopping Mall Store Opening

  • 2017 Winner of 2017 GuideRank Best Teabag (Chinese Brands)

  • 2018.1 Wuhan K11 Art Mall Store Opening

  • 2018.3 Guangzhou K11 Art Mall Store Opening

  • 2018.7 CHALI CFDS Assessment System Established

  • 2018.8 Hongkong Hysan Place Store Opening

  • 2018.10 Hongkong Amoy Gardens Store Opening

  • 2018 Ranked 1st place in the flower and herbal tea category for the 3rd consecutive year during Tmall Double Eleven Shopping Festival,awarded as the Best Flagship Brand in 2018

  • 2018 Model Enterprise of the JD Ten Billion Club,Superior Seller of JD Supermarket

  • 2018 Candidate on the iiMedia Research Unicorn List (South China)

  • 2019.1 Hongkong D·PARK Store Opening